I have been given the opportunity to review The Google Checklist (link to Amazon here). Personally I have come across it before however it didn’t quite appeal to me. The Marketing Edition 2016 has been published by an agency which offers web design in Nottingham (link to www.heartcms.com here).
The contents page is informative and breaks down the information contained within each of the eighteen chapters. Eighteen chapters seem a bit daunting, but the book all in all consists of only 185 pages.
From the introduction, I can see that the purpose of the book is to help businesses generate leads through maximising their website and online marketing.
I have included a snippet on the introduction page above and as you can see the introduction details the two main subject areas of the book.
Sometimes, technical skills hinder the prospect of businesses blossoming. Many entrepreneurs find that they have a limited budget for their business and can’t afford professional services to advertise their business or have limited IT skills. However, in The Google Checklist the technical aspects of marketing are written in a much simpler form. Making it easier for lay people to follow the advice and see the results, all within their limited budget.
Purchasing the book also comes with an incentive. Readers are offered a free diamond website and online marketing report with a 45 minute consultation, worth a staggering £399.
I do see that the introduction contains a disclaimer about the grammar and spelling in the book. Being an academic, the grammar and spelling is one of the first things which kind of put me off the book. I did judge a book by its cover. I found the cover wasn’t professional enough, nor was the quality of the book and I thought the language certainly wasn’t professional. However, I later discovered the content and the easy to follow advice and thought maybe the language is suitable for the target audience. The target audience obviously is small businesses and entrepreneurs, who don’t have much money to invest into their business.
Moving on, the ‘about me’ chapter contains information on one of the authors; Amen Sharma and HeartCMS. This chapter is heart warming and makes you really appreciate the effort put into the book as it builds a background of the author and her struggles.
Building a successful business in 2017, almost always starts with building a website. However, there are many technical aspects to consider when building a website. These technical points are those which the author has considered first. Therefore, showing the importance of technicality and building the foundations of advertising. The chapter then goes on to discuss how you can overcome the issues and gives some good advice in regards to plug-ins, hosting, security etc. The best forms of building a business are shared, thereby making the process much easier for new beginners. The book is aimed at new businesses and the information and advice is appropriate for such a target audience.
While carrying out legal research, I was taught the importance of keywords. Keywords are important in any aspect of researching, be it on legal jurisdictions or a simple Google search. The importance of the words you use cannot be stressed enough. Therefore, I found this to be an informative and important aspect of being recognised. A simple Google search brings you the results of your competitors too but you want to have the highest ranking and be easily locatable.
I cannot stress how useful the information contained within the book is. For each of the issues discussed, you are advised of the best solutions to your problems and directed towards the most informative tools.
SEO and PR. Both important aspects of marketing. Considering the fact that many people aren’t familiar with such terms, I found such terms were easily explained in a way which people can actually learn. The whole point of this book is learning and that is what it does; educate.
The book further divulges the secrets of using social media platforms. In 2017, social media is a great advertising platform but how do you get those followers? Personally, I’m currently opening a Business Consultancy and I am venturing out into setting up my own brand/s. What I need to do is attract the attention of my target audience, and I need all the advice possible. This book has provided me with a true insight into marketing and reflects on points which I may not have even considered. Reading this checklist has opened the doors to so many marketing points which could further my prospects. At first, this book didn’t necessarily attract my attention as I thought I wouldn’t have an interest in and it would be long winded. However, it has given me immense knowledge and increased the prospects of my brand/s to flourish.
Concluding, it has been an interesting read although not my usual genre. It did exceed my expectation; again I did judge a book by its cover! But, it’s been a good read and an opportunity which I will be grateful for. Not only has it educated me on marketing but also helped me in my current projects. If I was to go back in time and research marketing guidance, I would certainly read all the reviews possible before purchasing.